HRMC

Corporate Re-Branding

HRMC has been in business for many years, and was interested in launching a new version of its flagship product. Paper 2 Pixel Creative Group (P2PCG) worked with Reality Based Marketing to develop an effective launch campaign. As a result, it was recommended that the company utilize the opportunity to re-brand itself with an updated logo and identity.

P2PCG succeeded in developing a new, but conservative identity package that significantly updated the company's look and appealed to the primary customer base within the human resource industry.

Its positive reception within the marketplace has served to increase the visibility of the organization, and has assisted in increased sales activity.