HRMC

Interactive Media

HRMC and Reality Based Marketing hired Paper 2 Pixel Creative Group (P2PCG) to design and produce two interactive media elements to demonstrate the value of HRMC's solutions.

Utilizing extensive research and cost analysis, P2PCG developed detailed Activity Based Costing (ABC) models to determine a measurable ROI from the use of HRMC products and services. These models were used to derive a high level ROI Calculator intended to entice potential customers in contacting HRMC sales representatives for additional information and a detailed cost-benefit analysis and ROI study. An Online Tele-Demo was also created that explained, at a high level, the functions and benefits of HRMC's flagship product: HRMC Acclaim.

Working with Breur Media, the interactive media components were developed using Macromedia Flash technology, and were deployed for use on the client's web site, within email communications, and/or within sales presentations.