Jet Premier

Branding & Identity

This client was interested in developing a new business for cooperative aviation ownership, and hired Paper 2 Pixel Creative Group (P2PCG) to develop a new brand and identity.

Using requirements gathered during planning sessions with Reality Based Marketing and the client, P2PCG developed a new brand and identity package for the new company: Jet Premier.

Shying away from the typical use of plane imagery in logos of similar competitors within the industry, P2PCG developed a sleek, modern, and professional look. Based on information gathered in creative workshop discussions, P2PCG was able to develop a mark appealing to focus groups and the client in record time.