Safari Ventures
Branding
& Identity
Paper
2 Pixel Creative Group (P2PCG)
was requested to develop a brand
and identity for a new travel
company offering African tours.
Although the client had numerous
years experience offering tour
packages in Africa, the concept
for Safari Ventures was meant
to be something different: authentic
safari tours with elegant and
world-class customer service
(one trip providing a lifetime
of memories). The logo was required
to appeal to both consumers
and potential business partners,
while maintaining a clean and
simple appearance.
Specific
imagery was requested for consideration,
and P2PCG proposed a variety
of designs intended to appeal
to a large diversity of people
while distinguishing itself
from other African safari tour
providers. The final design
was recommended for its variety
of applications (print, web,
and merchandise) and simple,
but majestic appearance.
